UNI Business Incubator Company, TargetClick Purchased by Mudd Advertising

posted on Tuesday, June 19, 2012 in Blog

Cedar Falls, Iowa – June 19, 2012 – Mudd Advertising, the nation's leading full-service automotive advertising agency headquartered in Cedar Falls, Iowa, has acquired TargetClick Marketing Solutions, a strategic innovation-focused online marketing company.

Through this acquisition, Mudd Advertising strengthens its digital offerings with search engine optimization (SEO), search engine marketing (SEM) and reputation management. TargetClick employs a holistic online marketing strategy of organic and paid search drivers that build the foundation needed to turn visitors into leads.

“I have always believed clients deserve to ask for and expect immediate results. It's a core principle that drives everything we do, and it is exactly why we brought on TargetClick – to ensure our clients can continue to expect immediate, great results across every advertising channel,” Mudd Advertising Founder and Chief Spiritual Officer Jim Mudd Sr. said.

Joining the Mudd Advertising team are Doug Drees, Director of Search Engine Marketing; Greg Jass, Director of Search Engine Optimization; and Therese Kuster, Director of Digital Reputation. Their track record will play a key role in defining Mudd's ongoing commitment to the integration of both digital and traditional media strategies that produce return on investment.

“There has been a huge shift in how businesses market themselves, and online marketing is at the forefront of that. Online marketing is not an option anymore for businesses – it's essential,” Drees said.

“TargetClick fits seamlessly into our overall strategy of being a one-stop media integration company. Speed to market is mission critical in the automotive retail world and having all services in-house gives our dealers a distinct marketing advantage. It is essential that Mudd Advertising keeps a strong hold on being the leader in marketing innovation for our dealers. When our dealers win, Mudd wins and in that order,” said Rob Mudd, President – Digital Media.

The TargetClick acquisition was effective June 1, 2012. While TargetClick will maintain all client relationships, they will operate under the name TargetClick – Powered by Mudd Advertising.